We may need to collect personal information about you and others including names, addresses, phone numbers, email addresses and other contact details. We may also collect details of the age, sex, hobbies and other personal information about you or others. We may need to collect personal information so we can:

• identify our customers, potential customers, and their representatives;
• inform you or others of any initiatives we think may be of interest to you or them;
• inform you or others of developments in the industry or availability of new products;
• supply or offer you or others products, services or other benefits;
• conduct our business and supply our products in a professional and efficient manner;
• develop and implement initiatives to improve our products and services.
• If we are not provided with all the personal information we request, we may be unable to supply the products or provide the services to you or others.

Where possible we will collect personal information directly from the individual concerned. However, an individual's representatives may hold personal information (eg, names, addresses, or transaction reference) that we may need to access for particular dealings, or other purposes. Where we are at liberty to do so, we will use our best endeavors to seek an individual's consent before obtaining their personal information from third parties.

Personal information may be collected by us when:

• we are contacted about our products, services, over the Internet, in person or over the telephone;
• we respond to an inquiry, where we consider personal details are required or appropriate to fulfill the query; and
• an order has been placed via our web-site, registering the users’ personal details and email addresses for the purpose of providing further information relating to the transaction and future marketing materials and promotions.

We will use personal information:

• to identify individuals and protect them from unauthorised access to their personal information, accounts or services
• to improve our services to you or others;
• where reasonably required to supply products;
• to inform you or others of our marketing initiatives;
• to inform you or others of developments in the industry and relevant business markets;
• to derive or aggregate anonymous information from which individuals cannot be identified;
• where disclosure is reasonably necessary for the supply of products or services;
• for the purpose for which it was collected, or for a related purpose (or a directly related purpose in the case of sensitive(information) that the individual concerned would reasonably expect from us;
• where reasonably required to provide legal services that we are obliged to provide; and
• for any other purpose, where an individual has consented to its use for that purpose.

Except where indicated above, we will not disclose personal information to a third party unless:

• the disclosure is for a primary purpose for which the information was collected;
• the individual concerned has consented to the disclosure;
• the third party is our agent or contractor, in which case we will require them to disclose and to use the personal information only for the purpose for which it was disclosed;
• the third party is a person involved in a dealing or proposed dealing (including a delivery) of all or part of our products or provision of our services;
• the disclosure is to a related body corporate;
• the disclosure is reasonably necessary for the supply of products, marketing materials or services; or
• the disclosure is permitted, required or authorised by or under law.

To ensure we are meeting the needs and wants of our website users, and to develop our online services, we may collect aggregated information by using cookies. Cookies are unique identification numbers like tags that are placed on the browser of our website users. The cookies do not in themselves identify users personally, but are linked back to a database record about them. We may use cookies to track use of our web site, and to compile statistics on visits to the site in an aggregated form and log anonymous information such as:

• the address of a user's server
• a user's top level domain (such as .com. or .au)
• the date and time of a user's visit
• the pages a user accessed and downloaded
• the search engine a user used
• what type of browser was used.

When a user visits our site a cookie may be placed on their machine. Where a user has visited us before the cookie may be read each time they re-visit the site. We do not use this technology to access any other personal information of a user in our records and a user cannot be personally identified from a Cookie.

If a user chooses not to have their browser accept cookies from our site, they will still be able to view the text on their screens.

We may use personal information to advise the individual concerned of new products, services and marketing initiatives that we think may be of interest to them. This may include newsletters, invitations to seminars or business functions, and general information about our business/es.

Those who prefer not to receive information about our products, services or seminars, can contact us to be removed from the relevant circulation list.

We never disclose personal information to a third party for the purpose of allowing them to direct market their products or service on an individual, unless individuals have expressly consented to that disclosure. We may require written confirmation of a request to be removed from our circulation list.

The protection of personal information is a priority for Ugg Culture.

• safeguards to protect personal information against unauthorised use, disclosure, access, alteration, destruction and accidental loss
• industry standards for the security and protection of information. Personal information is stored securely and access is restricted to authorised personnel only.

As part of the National Privacy Principles, customers can advise us at any time if they -
(a.) do not wish to receive information from reputable companies, or if they
(b.) no longer wish to receive product information from either Ugg Culture or any of its affiliates. Customers can advise us of either of the above by email.

We may update or change this policy. When we do so, we will publish the current policy on our web site. If you have any suggestions or concerns that are not addressed in this privacy policy, please contact us.